About Programmatic Advertising
Programmatic Marketing and Advertising is a performance-driven tool fueled by compelling campaigns & optimization to help achieve the desired Key Performance Indicators (KPIs). It has relatively changed the entire online advertising. To set further, Programmatic refers to buying online ads across different channels as it targets a specific type of audience you want to show the ads to. These various segments are surrounded in different demographic categories such as gender, age, social stature, income and the entire online pattern.
Digital Advertising is dynamic and effective in engaging with potential user. It targets the ideal prospective customer based on various aspects. Boopin is your partner in making changes in your audience targeting effort. We help in communication with valued audiences by offering targeted custom-made ad formats in real time.
Programmatic is the new-age of advertising and marketing online. It helps businesses attain their digital goals in ten folds. In fact, in the US alone, 2/3 of the advertising spend is through programmatic. Below you can find major benefits of Programmatic.
Transparency. Through programmatic, advertisers and marketers can view all relevant information regarding their campaign. It provides a systematic software that allows a precise and real-time data like the number of clicks, the type of customers viewing the ad, and cost associated with each campaign. This information allows the advertisers to assess the ability of the campaign and make necessary adjustments and alterations if needed, unlike traditional advertising you must wait until the campaign finishes before you can determine if it is a success or failure.
Efficiency. Programmatic concept helps to develop an efficient use of campaign budget primarily because it allows the campaign itself is adjusted in real-time, optimize and target the optimal customers to avoid spending of money unnecessarily. In addition to this, programmatic is designed to provide advertisers the capability to have a real-time data-driven buying decision that will efficiently distribute the campaign budget.
Targeting. Every business that bravely dives into the world of programmatic is aspiring to get the most conversions they could possibly get. Programmatic advertising and marketing target those ideal customers that show interests towards your products and services through IP targeting and geolocation targeting. The campaign filters only the suitable audience that may participate in the campaign, that means, the ads will only be shown to the ideal audience chosen by the advertisers based on their conversion goals. Subsequently, programmatic allows you to again target all customers that have visited your site, the ads will continue to reach out to them at a certain point until they join in the conversion.
Reduce ad fraud. One of the worst problems in the industry right now is fraudulence. Fraudulence related issues really ruins even the most effective campaign and avoiding advertising fraud means more value to the overall performance metrics. Through programmatic, these unnecessary frauds are being eliminated, it precisely assesses all bots from human clicks, it effectively analyses the site traffic and eliminates low-quality leads, thus, making marketers and advertisers be confident and secured that they are reaching real audiences based on their campaigns.
Programmatic Digital technologies feature an advanced Artificial intelligence that provides algorithms that use to analyze a visitor’s online behavior and gather relevant data essential in determining all the ideal customers for a certain campaign.
Programmatic media buying contains Data Management Platform (DMP), Demand Side Platforms (DSP), and Supply Site Platform (SSP), which facilitate the process of buying ad inventory on the open market, this process creates an opportunity to reach your ideal target audience.
As the certain user clicks on a link or URL, the information from that publisher is being competitive by the user in return, the publisher is getting information that is stored on the user’s DMP, this pertinent information is then sent to the publisher’s Ad server to verify is the user is part of the audience to be targeted or not, it matches then the ad campaign is served accordingly, if not, then the user’s visit will be regarded as an impression alerted to the Ad network, traders, and SSP.
In cases that the impression is not cleared, the server will clear it in a programmatic direct way through private exchange towards Ad exchange which sends a request that contains the user’s information to multiple bidders and DSPs. Then, the bidders will set up their ads and bids, the winning bidder through second price auction and send it to the publisher’s ad server and then the ad will show on the user’s browser. Finally, the ad tag data will send the initial information on the user’s behavior towards the page. All this process happens in milliseconds
Boopin unifies your data and target the right audience and to improve marketing execution which in the end drives revenue for your business. Our data-driven programmatic marketing and advertising solution help connect brands with its related real-time audiences through an effective digital campaign.
Boopin supports marketers and advertisers in reaching effectively with their target audiences by providing them the best and suitable platform that will enhance your targeting through social listening and engagement, custom-made ad formats, programmatic display, programmatic strategy for targeting niche audience segment and much more.
Our goal is to help you and your business maximize the return on digital spend effectively and efficiently. Our dedicated in-house teams have an extensive technical expertise to deliver best in the market. Our wide-range of our portfolio of will speak for itself, until now, we are continuously delivering this powerful tool to various brands across the region to provide them with the most meaningful and transparent digital campaign.
Search Engine Optimization relies on ranking websites according to the relevant and popular keywords they contain. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Simply increasing website traffic or the post reach on social media does not correlate to a corresponding increase in sales. Therefore, it’s not always about getting visitors to your site, but about getting the right kind of visitors.
With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.
Here are some of the questions you should be asking yourself in order to determine which keywords are the most valuable for your website:
- How relevant is the keyword to your website content
- Will users/potential customers find the information, products or services they were searching for when they are directed to your website by search engines
- What will the visitors’ level of satisfaction be with what they see and find on your website? This depends a great deal on how user-friendly, engaging and easy-to-navigateyour site is
- What proportion of the leads generated through website traffic convert into actual sales for the business?
Remember, search engine optimization involves constant testing, experimenting, and improvement. Remember, even though SEO is typically one of the highest return marketing investments, measuring success is still critical to the process.
Publishing relevant content, created specifically for your intended users, is the number one driver of your search engine rankings since it increases site visit, which improves your site’s authority and relevance.
Start off by identifying a keyword phrase for each page of the website and then think about how your reader might search for that specific page or the information that is available on it. Make a list of the important keyword phrases and then repeat them several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Incorporating bold, italics and heading tags not only enhance the website’s appearance, but also makes it more likely for the keywords to register with the search engines, automatically moving its ranking up in searches.
Another important activity is to ensure that content is regularly updated; this is because up-to-date content is viewed as one of the best indicators of a site’s relevancy, an important ranking factor used by search engines. Besides relevancy, the other criterion used by search engines is authority or credibility of a web page, which is evaluated on the basis of its link-ability to other sites. Adding company and guest blogs, newsletters, ebooks, tutorials, infographics and charts on the website help in attracting new links. Remember, the total number of links is important, but it is equally important to acquire them from a popular and reliable domains because search engines have strict rules against unnatural or paid links.