About Social Media Marketing
Social Media Marketing is the best way to establish a strong online presence and increase brand’s online visibility and discoverability. It is being utilized to create engagement with the target audience. Social media presence demands an identity that is beyond messaging and branding. Every Digital agency in Dubai specifically, understand how important it is to have the presence online because of the number of potential online consumers in the middle east. In fact, according to studies, in the UAE alone, 8,515,420 are registered Internet users as of June 16, 2016 that is a whopping 91.9% of the entire population. These numbers can speak for themselves, imagine the number of prospective clients that your brand might miss if you will not consider getting into social media marketing.
Through effective management of various social media channels for your business, Boopin will help you determine your industry standing and benchmarking by social listening or monitoring different conversations about your brand and most importantly, check out competitors across the social media landscape. More so, we thrive on building engagements from businesses to its audiences.
We devise a strategic plan to determine the behavioral pattern of all your target audiences from their interests to their digital footprints and determine the best influencer in the industry to help cope with the industry’s emerging competitions. Our expertise guarantees actionable campaigns with justifiable insights.
From the time that Social Media became mainstream and adapted by various organizations, it has established numerous advantages in the establishing growth and spreading brand awareness to all target audience. Instigating social platforms in business operations helped in disseminating your messages across and making your business visible always.
Moreover, Social Media Marketing can help increased brand loyalty. Every business pages must see to it that they consistently post valuable contents for their audience. Through this effort consumers will likely lean towards supporting all its content, thus building a remarkable bond between them and the brand. We always should remember that you need to keep a level of competitiveness in the industry for your business to survive.
Another obvious importance of Social Media Marketing is being able to provide an improved Customer Service. Through various social media channels, every brand can effectively monitor all feedback, remarks, and comments of all the customers, and thus, providing response a will be very easy as well. Even though you may have a devoted client administration division reachable through email and telephone, it's vital to handle issues by means of the technique for communication which customers must lean towards. Clients need to be guaranteed that all issues will be resolved with utmost urgency.
In the advent of technology, business has been revolutionized by various digital advancements and innovations that have become very beneficial to them.
For more than 10 years, since the inception of social media in the market, consumers started assembling to social media and most marketers realized the potential of it as an effective social media tool. These made them say that it is more than just a fad. So, why do they cling to it until now? Well, for starter, social media a low-cost way of conveying message to the public, target audience can easily be targeted and it can make your brand reachable always. Although we cannot eradicate the fact that there will always be some social media detractors that will think that it is just a temporary source of entertainment, news and other information, while this may be true to other social accounts like myspace, Friendster or multiply, yet since we are finding ways on making it dynamic, strategic, and systematic we can loudly say, that it will be here stay longer than we think it will.
Some entrepreneurs and marketing experts see social media advertising as nothing more than a passing fad, something that marketers should take advantage of now with aggressive advertising campaigns before the “next big thing” comes along. In some respects, they could be right. The viability of Facebook and Twitter as marketing tools will only last for as long as people are using those networks. Once these networks are no longer popular and go the way of Myspace, entrepreneurs will need to find new ways to advertise their businesses online. This doesn’t mean that social media advertising itself will go away, however; individual social networks and marketing strategies will fall out of favor, but the principle behind social media advertising is here to stay. We live in a world where practically everyone is online at some point. If they aren’t at home on their computers, they’re logged in to a library computer, or on their smartphones, or on laptops in coffee shops. It’s too presumptuous to say that everyone in the world has access to the Internet, but there are enough people online to make social media networks excellent tools for all types of marketing and advertising campaigns. Social media advertising is constantly changing as social networks rise and fall, but it has simply too many benefits and advantages to entrepreneurs to simply go away. Here are just some reasons why business owners and marketing experts should be paying close attention to this new form of advertising. Still, we, at Boopin, concur that social media marketing is the next big thing of tomorrow’s innovative ways of marketing and increasing brand awareness.
One of the best things about online networking like social media is the involvement of the overall population. Majority of the population in every country has online presence through social channels. The general population makes the greater part of the content on any interpersonal organization, and this content is the nearest thing we get the chance to individuals' unfiltered considerations on an open discussion.
As an individual, social media has been a reliable online portal that to gather information and details pertaining to a certain product, it keeps you up-to-date with all the events and happenings around you, it is also an efficient way to communicate with your friends and family.
An organization can take advantage of a virtual and informal community as a stage to gather all its pertinent target audience. It can act as a moderator to control the flow of information and even feed people with sustainable data that benefits the brand, thus, contributes to generating profits.
Through Social Media’s various interactive applications and platforms for sharing and creating user-generated contents, it has indeed proven its worth in generating business opportunities. The ever-evolving social media channels could be your best ally in building your own social niche and dominating your prospective target market, thus, incrementing the possibility of penetrating even larger scale clientele. In addition to this, social media establishes an interlocking connection between business-to-business and business-to-consumers relationships that facilitate the exchange of significant products, sustainable services or relevant information at a low cost.