Lumi Rental, part of SEERA Group KSA, sought to decrease SEM expenses without compromising website traffic.
The goal was to optimize keyword targeting for both SE0 and SEM.
Developed a keyword matrix and prioritization model.
Identified SEO-focused keywords to reduce SEM spend.
We have reduced SEM budgets by over 20% Month on Month by increasing the number of Keywords ranked through our SEO efforts.