The UAE continuously focuses on driving businesses to open-up and move to the UAE. KIZAD focuses on Abu Dhabi, and with massive competition from Dubai and NE, we needed to place AD as the emirate of choice.
Focus on bottom-funnel metrics supported with Education metrics to communicate USPs.
Linkedin and Programmatic focus to vet audiences and generate relevant leads against key decision makers.
Use data collected to remarket to non-converting audiences and to generate lookalike audiences.