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Nissan – Q3, Q4 2019 always-on campaign (Summer offer + Back to School offer, Year End campaign)

Aim
To sell 2,000 cars in the UAE market in 6 months though Online Leads

Challenge
Competitive market, Choosing the right audience with strong about-to-buy signals

Strategy/What did we do different
– Lookalike audience modelling
– Rich media creative approach
– Granular audience targeting
– Personalized and dynamic retargeting
– Integrated cross-channel, cross-device strategy

Results
6700+ online leads by end of November
2100+ Cars sold

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