TIMELINE
DELIVERABLES
Nissan Patrol 2020 Launch
Aim
To sell 180 cars in the UAE market in the first launch months though Online Leads
Challenge
Parallel Patrol 2019 model liquidation campaign with an attractive offer
Strategy/ What did we do differently
Audience analysis and adapting creative approach for the same with highlighting as Off-Road car
Targeting specific nationalities like Emiratis and mid-aged men with interest in business and interest in sports events, watch videos of extreme sports on YouTube
Results
2300+ online leads in one month
200+ cars sold including upgrades from Patrol 2019
