Overview

Brand
Established in 1980, Manulife Singapore provides insurance, retirement and wealth management solutions to meet the financial needs of customers across various stages of their lives. With over 600 staff employed locally, their diverse presence is bolstered by their multi-channel distribution network which is made up of agency force, bank partners and financial advisory firm.

Challenges

There are approximately 1 million Chinese new immigrants, students and working professional residing in Singapore. Chinese, though living abroad, prefers to use digital media platforms like WeChat, Weibo, TikTok, Baidu so on so forth as their preferred language use is still Chinese in general. In order to promote the services and products Manulife Singapore has to offer to the Chinese audience, Manulife had to looked beyond the conventional digital platforms like Google or Facebook to reach the intended audience

Solution

Boopin was entrusted to come up with a campaign proposal on how we can leverage on the Chinese social media platform, WeChat to promote and push Manulife’s product and services out to the Chinese Audience residing in Singapore.

First we had to develop and setup an Official WeChat Account for Manulife Singapore and follow up with a series of “soft approach” lifestyle related articles, comic strip, news features to grow following of our official account. A suitable media plan along with integration of KOLs was implemented to enhance the account growth.

KPIs/ Achieved

The target was to reach 12,000 followers by the end of a 5 month campaign. In a period of 4 months, we had reached a total of 13,800 followers and growing on Manulife’s Official Account and had generated a total of over 1,000 plus sales leads and counting

Established in 1969 in Qatar, ZAD has close to 50 years of expertise in Business Development and Investment Management. Today, their operations include manufacturing and distributing fast-moving-consumer-goods (FMCG), real estate and others.

OVERVIEW

RIT Dubai is established in 2008, is a not-for-profit global campus of the esteemed Rochester Institute of Technology in New York, one of the world’s leading technological-focused universities with the story 185-year history.

CHALLENGE:

To carry out this lead generation campaign, we used different tools such as social, programmatic display & videos, Google AdWords & Search and Oracle platform.

Many thanks to the efforts that have been provided by our team we realize 2 millions impressions, 500 thousand users were able to reach us and use our service, based on that we had 200 thousand clicks, 700 thousand views and finally we received more than 3.5 thousand leads.

Ding Feng Auction is a Singapore based company which provides Feng Shui / Geomancy products and services with daily Facebook “Live Auction” as main digital asset.

Boopin’s scope of work was to gain awareness, increase followers/viewers of live auction, and ultimately increase sales.

Overview

Brand
JYSK Group
Established in 2001, The JYSK Group functions as an umbrella firm to several cosmetics and skincare companies incorporated in Singapore as well as affiliated to several more overseas with our corporate headquarters located in Singapore Under the JYSK group, there are 3 skin care aesthetics brand under them, namely IDS Skincare, IDS Aesthetics, IDS Clinic which all provides Skincare, Aesthetics and facial medical procedures

Challenges

With competition within the skincare and aesthetics industry ramping up, JYSK looks to promote their 3 brands through an integrated campaign with different objectives for each of them:

IDS Skincare
Challenge for Boopin: How to support and enhance the brand campaign to achieve 1st to mind when it comes to Skincare products.

IDS Aesthetics
Challenge for Boopin: It will be driving quality leads to increase monthly billing counts with heightened traffic for Novena and level up to a sustainable level of crowd within the shortest time when Robinsons branch opens.

IDS Clinic
Challenge for Boopin: To think how to reach out to Indonesian patients who are coming to Singapore for Medical Aesthetics Services.

Solution

Entrusted by JYSK with the challenges, Boopin went on to develop a series of digital campaign with “out of the box” visuals supported by our expertise in digital programmatic media buys

KPIs/ Achieved

With the campaigns running, we have over 100 weekly signups and store visits combined which is a significant increase of the pre campaign 10 signups and visits per week

Singapore’s home-grown brand, Orient Crown, specialises in watch winders, which are devices used to preserve the quality of automatic watches by winding them when stored. With over 100 designs, Orient Crown’s watch winders are supported by state-of-the-art Japanese motors and are designed to articulate sheer luxury and ensure absolute functionality.

In line with Orient Crown’s first participation in Baselworld-Switzerland, Boopin was tasked to drive awareness of their 20 new designs as part of their innovative range of watch winders, as well as drive traffic to both their stand and website, prior to and during the event.

The Arab Reading Challenge (ARC) is the largest reading initiative for students across the Arab world and beyond. It seeks to instill the habit of reading, and a passion for knowledge, deep in the DNA of young students. ARC was launched in the 2015-2016 academic year and engaged students from the first to 12th Grades. The Challenge takes place throughout the school year, with a comprehensive follow-up system that includes qualifications at school level, country level and regional level, with a final ceremony held in Dubai.
We used the paid media to spread awareness and engage students all over the Arab world.

In October 2018, His Highness Sheikh Mohammed bin Rashid Al Maktoum launched Madrasa (www.madrasa.org), the Arab world’s biggest e-learning educational platform, which provides 5,000 free Arabised videos in general science, math, biology, chemistry and physics to support learning for more than 50 million Arab students, from kindergarten to grade 12. In the first three months following its inception, over 1.5 million students joined the platform, generating over 4 million views. The platform is the outcome of the Translation Challenge, the biggest of its kind in the Arab world, which called on translators, researchers and volunteers to translate 5,000 videos and 11 million words of educational content to Arabic to reach over 50 million Arab students.

Overview:

Boopin were able to meet the KPI that IG Forex instigated from the very beginning, all CTR and Impressions were able to deliver on every campaign, conversion rate rose up to 2,19%. As a result, IG Forexwas able to gain more website visits, leads and even sales for the span of the campaign.

Challenges:

To carry out this lead generation campaign, we used different tools such as social media, Google AdWords & Search and Oracle platform.

To carry out this project, our team provided a great effort to accomplish 40 million impressions, 8 million users were able to reach us and use our service, based on that we had 450 thousand clicks, 300 thousand downloads in 7 months and finally we received more than 12 thousand leads

Aim
To sell 2,000 cars in the UAE market in 6 months though Online Leads

Challenge
Competitive market, Choosing the right audience with strong about-to-buy signals

Strategy/What did we do different
– Lookalike audience modelling
– Rich media creative approach
– Granular audience targeting
– Personalized and dynamic retargeting
– Integrated cross-channel, cross-device strategy

Results
6700+ online leads by end of November
2100+ Cars sold