Organizing the largest literary event in the region is no simple task. It requires a relentless think tank and flawless machinery. However, turning it into a most prestigious celebration of regional and international literature requires true commitment.
Sharjah International Book Fair (SIBF) must find a way to compel all book lovers to participate in the country and the entire GCC to as a whole based on their respective interests. Targeting its niche audience, event promotions, brand awareness etc. are what the digital marketing approach is focused mainly.