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Sharjah International Book Fair

A ten-day event international book fair held annually in Sharjahsince 1982
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ABOUT PROJECT

PROJECT TYPE

Branding

PROJECT YEAR

2016

CLIENT NAME

-

Organizing the largest literary event in the region is no simple task. It requires a relentless think tank and flawless machinery. However, turning it into a most prestigious celebration of regional and international literature requires true commitment.

Source : Youtube


Sharjah International Book Fair (SIBF) must find a way to compel all book lovers to participate in the country and the entire GCC to as a whole based on their respective interests. Targeting its niche audience, event promotions, brand awareness etc. are what the digital marketing approach is focused mainly.



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  • Increase event awareness by boosting posts.
  • Boopin initiated campaigns like click-to-website, page likes
  • Tweets were promoted to achieve a bigger number of reach
  • Posted compelling videos to generated more page views
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