Rani Refreshment is the trademark owner to premier beverages brands including Rani and Barbican, while ACCBC is an authorised manufacturer and distributer of RR’s products.
Rani float became one part of Aujan industries (1982-2012), by the year of 2012, ACCBC (Aujan Coca-Cola Beverages Company) is formed by the partnership agreement between Aujan industries and Coca-Cola. There are three kinds of rani that are:
- Rani Float
- Rani Fruit Drink
- Rani Refreshing
It is a real fruit juice drink (chunks) that has vitamin C and other things like protein and calcium. it is currently available in cans, glass bottles, pet bottles and fibre brick.
Rani decided to revamp their website holistically to achieve a brand new look and feel to become more appealing to its target audience. More so, a responsive type of website was also looked upon in consideration of the current digital trend.
Rani holds market leadership positions within the respective beverage category in which each competes. Rani is the leader in the juice drink category, while Barbican in the malt beverages category.