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Al Shurooq

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ABOUT PROJECT

PROJECT TYPE

BRANDING

PROJECT YEAR

2015

CLIENT NAME

AL SHUROOQ

The Sharjah Investment and Development Authority, also known as Shurooq, is the driving force behind the transformation of Sharjah. Guided by our traditions and inspired by innovation, we are committed to enhancing Sharjah’s appeal as an investment, tourism and business destination. An independent government entity, we facilitate, partner and connect investors, corporations and entrepreneurs with the right opportunities.

Source : Youtube

Challenge

The challenge for Shurooq is to promote the Sharjah music festival through online and offline channels

Execution

Boopin created a video presentation for Sharjah Music Festival and promoted it online marketing, one of which is through placing an ad in wetransfer. Newspaper print were also initiated to support the campaign


Results

the campaign received a good response from the target audience. The impressions were at par with the allotted KPI, the optimal usage of digital channels was sufficient in promoting the camping.


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