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Dubai FDI

DFI would like to resonate its campaign world-wide.
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PROJECT TYPE

Media Planning And Buying

PROJECT YEAR

2017

Client Name

Dubai FDI

Dubai FDI, part of the Department of Economic Development in Dubai, provides essential information and invaluable support to foreign businesses looking to invest in Dubai’s thriving economy and take advantage of its global strategic importance. 

Challenge

Alongside with the launching of 2GIS, it needs to resonate an online and offline campaign to all its target market

Execution

Boopin instigated a massive digital Marketing campaign in the UK, US, Asia, UAE and GCC region with an inclusion of offline marketing as well.


Results

Through the campaigns instigated by Boopin, there were great results recorded, several corporate businesses, decision-makers including medium to large corporate enterprises world-wide has set-up offices in the UAE. Boopin manages to initiate campaigns through-out UK, US, Asia (China, Malaysia. Singapore, Hong Kong, and the GCC region). A bold step was taken to disseminate the campaign in Google, News Websites (New York Times, The Guardian-UK, China Daily, Sabq, Al Arabia, Arabian Business, Gulf Marketing and others.) It reached a staggering 15 million unique browsers from CEO’s, Directors, Business Owners and Decision-Makers.

Whereas, offline campaigns were executed through Out-Of-Home campaigns across strategic locations in the GCC, mainly in airport of Riyadh, Jeddah, Kuwait and Qatar and UK.

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