Media Planning And Buying
2GIS is free business listings that showcases the exact location, through detailed 3D map, a user-friendly search engine and all the registered companies in the city including the transport stops and routes.
Alongside with the launching of 2GIS, it needs to resonate an online and offline campaign to all its target market
Boopin instigated an online and offline campaign with set KPI to achieve the desired number of Mobile app downloads
The on-going campaign is at par with its target and KPI, the campaign is running strategically and getting the best results as days pass by. Through the use of various online channels, the campaign was tremendously achieved as evidenced by its click through rate. The number of mobile app download were suggestive that the strategy were executed in the most optimal level.