Social, Programmatic Display and Videos, Search
Media Planning & Buying
Digital and social media planning & buying
GEMS Education is an international education founded in 2000. this institution is a global advisory and educational management firm, and is the largest operator of kindergarten-to-grade-12 schools in the world, with a network of over 70 schools in the whole world.
GEMS education was looking to build a full database of potential parents through digital channels. The data would then be passed on to their customer team to develop a relationship and possibly a new recruit.
To carry out this lead generation campaign, we used different tools such as social media, Google AdWords & Search and Oracle platform.