Gems Education

MEDIA PLANING / BUYING
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Timeline

Platform

Social, Programmatic Display and Videos, Search

Deliverables

Media Planning & Buying

Digital and social media planning & buying

Overview:

GEMS Education is an international education founded in 2000. this institution is a global advisory and educational management firm, and is the largest operator of kindergarten-to-grade-12 schools in the world, with a network of over 70 schools in the whole world.

GEMS education was looking to build a full database of potential parents through digital channels. The data would then be passed on to their customer team to develop a relationship and possibly a new recruit. 

Challenges:

To carry out this lead generation campaign, we used different tools such as social media, Google AdWords & Search and Oracle platform.

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