MEDIA PLANING / BUYING
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Timeline

Platform

Social, Programmatic Display and Videos, Search

Deliverables

Media Planning & Buying

Arab Reading Challenge launched in 2015 and based in Dubai, UAE. It is a literacy initiative. It aims to establish a culture of reading among young Arabic speakers across the globe as well as to highlight the importance of knowledge in shaping their future as well the future go their communities and countries.

To carry out this lead generation campaign, we used different tools such as social media, and digital media, Google AdWords & Search, programmatic display & videos and Oracle platform.

Many thanks to the efforts that have been provided by our team we accomplished 52 million impressions, 21 millions users were able to reach us and use our service, based on that we had 32 million views and finally we received more than 200 thousand leads.

Arab Reading Challenge Arab Reading Challenge